TV prices dip on entry of online-only brands

The list of TV brands in India is getting fatter with some estimates putting the number of companies which are vying for the Indian consumer at nearly 100. As older, but well-entrenched, players such as LG, Samsung and Sony try hard to protect market share, new entrants are making inroads, banking on a wider sales reach through esellers, while striking partnerships with internet content players such as Netflix, Amazon, and YouTube.

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