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Tuesday, 1 October 2019

New consuming class: Teenagers over 60 years

‘Senagers’ — 60-plus seniors, who in a lot of ways behave like teenagers — are a growing consuming class in India. After a good career run of a few decades, today’s urban-centric senagers have a disposable income and are spending, be it on lifestyle products, eating out or investing in financial products. ​

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