Gin is not very popular in India. Its sales are small — 2 million cases (of 9 litres each) — compared to even rum (42 million) and vodka (10 million). But imported or premium gins are steadily gaining acceptance among new age drinkers, who are exposed to global trends and like to experiment.
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Tuesday 29 October 2019
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Imported gin appeals to new-age drinkers
Imported gin appeals to new-age drinkers
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