Dip in spends, rural growth hits FMCG

The slowdown in fast-moving consumer goods (FMCG) continues to progress with value growth dropping to 10% in the second quarter (April-June, or Q2) of calendar 2019, precariously holding onto a double-digit number. The value growth was 13.4% in the preceding quarter (Q12019) and 10.6% in the comparative quarter (Q2) of 2018, according to Nielsen.

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